Ten Things Look Out for when Buying a Website
1. History of the Site
First of all, you need to know how long the website has been running before you decide to get it. Just like other businesses, websites that have been operating longer are more stable. They have also generated more revenue over the years and built a good name, and these will be easier to publicize. Of course, the website you’re planning to purchase must have maintained a relatively positive reputation over the time or else it would be difficult for you to turn things around.
2. Which Platform Powers the Website
You need to know what platform is powering the website you are buying. Is it on WordPress, Joomla, or something else? This will let you know how easy or difficult it would be to maintain it. You can also hire people who are experts in the platform in which the site was built on. Thus, implementing the necessary changes won’t be difficult.
3. Ease in Editing the Website
Buying the website is easy. Making the necessary changes could be a challenge. Therefore, you first need to know if you are able to easily change the website’s content. You must also know if they will provide a programmer to help you make the changes or you need to find a different person to do the job. Of course, this would entail more expense on your end. The main goal here is to make sure that changes can be done easily.
4. Know Your Demographics
You need to buy a website that currently appeals to your target demographic. You will inherit its followers and increase the chances that they will continue to follow it after you’ve updated it. For instance, if the website you plan to update is about gadgets, then you need to buy an old website that targeted younger and tech-savvy people.
5. Marketing Strategies Used
You also need to know what marketing strategies were previously used by the website you are buying. You need to understand this in order for you to stay competitive. You may not even need to hire an SEO expert if the website has already done enough in order for it to rank high on search engines and be easily seen by people. Nevertheless, you must have someone who can understand marketing and work with you moving forward.
6. Check the Traffic Quality
Traffic equals money. More people visiting the website means more money for you. It is important that you look for sites that are generating higher revenues. You should also check where the traffic is coming from. There are countries where traffic is considered more valuable. There are certain age groups that are deemed more high value. This must be an important factor to take into consideration when making a purchasing decision.
7. Check the Amount Needed to Maintain the Website
You may enjoy a few hundred dollars more each month by buying a website. However, if the amount you spend on maintaining it is way more than the amount it generates, it would spell a profit loss for you. Therefore, you need to know how much maintenance would cost you. You also need to check if experts are required to keep the site running. You must also decide how much investment you will put into maintaining the website so that it matches your expectations.
You also need to know what other people have been saying about the website before you decide to buy it. You can’t just jump in without knowing the reputation of the website. Otherwise, you may be buying a sinking ship. There are testimonial pages that you can check. You may also check other sites for a more objective review. To make it less biased, try reading more reviews. This will offer you a better point of view.
9. Amount You Need to Spend
Of course, you can’t buy a website that’s overly expensive or too cheap. According to WordPress.com, the average amount is $2,500 for a basic website. Getting a website at just $500 could be really suspicious. It might have a really bad reputation that the owner is willing to sell it at that price or there are other hidden charges that will just shock you later on.
You also have to understand that a basic website at $2,500 is not that expensive considering how much you would have to gain later on once the income starts kicking in.
10. Pleasant Transactions with the Owner
From the very start, you must be able to establish a good connection with the owner of the website you are planning to buy. If the transaction is rocky right from the start, you might have to ditch that plan. It will just cause you more trouble along the way. Find people who are easy to deal with. You need them not just upon the purchase of the website, but also later on when you have maintenance issues and other problems to deal with.
Of course, that’s not all; even with all these tips in place, you may still be faced with other challenges. This is why you’ll need to brace yourself in case you run into problems along the way.